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Eclectic posts from an entrepreneur

 

 

The death, or at least the impending near decimation of my beloved ping.fm, has led me on a quest to find a suitable alternative arrangement for my social media strategy.  Somehow – I'll call it the law of attraction at work – I stumbled across this site. It was a twitterpost from one of my most recent followers that I discovered this site, ifttt.com.

 

         

English: Infographic on how Social Media are b...
English: Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)

Based on one of the most fundamental constructs  in computer programming, "If this, then do that" it's a feature whose time has come. Its moniker is "Put the internet to work" and you can certainly do this. In fact you need to since the time spent doing these jobs is less time doing revenue-producing activities.  With this the internet marketer can somehow hope to stay abreast of the never-ending changes occurring on the social media landscape.  

There's a whole suite of social media sites, called channels on the site,  from the familiar twitter, Facebook and wordpress to the more obscure ffffound!,  zootool, and supply.

The point of the site is that you can combine these channels and perform simple actions called tasks that the system can take on your behalf to help automate the more mundane yet essential tasks of social media marketing. These tasks when combined with channels are called recipes. Users create them by the truckload and share them with others.

Some of the more productive recipes that I use include an automatic thank you tweet to anyone who mentions or retweets you on twitter and creating a tweet or Facebook post for every new blog post.

There may be a possibility of more complex  "nested if's", where one recipe is inside another, although I haven't tried it nor seen any yet.

So give it a look-see and discover for yourself something that just may save you some time and aggravation.

Below is one of the better tutorial videos on the topic.
 

[embedit snippet="iftttvideo"] 

 

 

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2 Response Comments

  • Catherine AlexanderJune 17, 2012 at 5:18 am
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