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The purpose of pursuing social media is getting found. That is the whole concept of "Inbound Marketing." Instead of pursuing people, pre-qualifying and organizing them they come to you looking for your approach to address their needs and wants.

First off, as a marketer one can develop their brand by visiting knowem.com to determine if their name, company or keywords they are targeting are available across all social platforms.  Then one can register these names to achieve a uniform presence across the net which assists in growing your entire social footprint.  Like branding, social media is all about the conversation and building effective relationships. 

Personal branding is all about connecting, creating content and engaging.  Creating a Facebook fanpage and a LinkedIn group will assist in developing a social media marketing plan that will facilitate those actions.

This post will explain three reasons for building a fanpage and three reasons for creating a LinkedIn group.

 

Fan Pages

 

1. Apps

Apps or applications can, with the help of the fanpage wizard, create your own fanpage at the click of a button. Its user-friendly interface helps you design awesome-looking customized landing/welcome pages or mini websites within fan pages without wasting time and money. You can even create a shopping cart on your fanpage, without even setting up a website for your business. Once you create a fanpage, you can start advertise your products and easily invite a target audience since you can track specific demographics of visitors. Additionally, you can share links, webpages, videos, photos and other digital media. 

2. Engagement

Having a fan page will allow for a higher degree of interactivity than otherwise could be had through more conventional channels. All the ingredients for a more personal, human experience are potentially there allowing for build stronger, more meaningful relationships. If you post useful and engaging comments that are aligned with your sales and marketing objectives, people will perceive you and your business as being skilled and experienced. And by posting frequently and responding to comments in a timely manner you have the opportunity to alter brand perceptions in a positive manner. By actively engaging your community they will come back for more.

3. Showcase your best work

Posting testimonials or listing big-name clients with whom you've partnered lends your business a good amount of credibility. You might consider incorporating your clients' logos somewhere on your page as an added visual element. Mentioning awards and recognitions your company received, as well as community service work, green initiatives, and interesting facts, will also make your business more appealing.

 

LinkedIn Groups

 

1.  Build credibility

As the owner of the group you can have a website as the featured site for the group.  This is one of the first things people see when they join. Your name is also featured as the owner of the group.  Based off perception alone, the owner is a thought leader for that groups niche (until proven otherwise).  The more you back this up with quality content, and positive group management, your community will support you and anoint you a leader in that niche. 

2.  Send Weekly Messages

This is one of the most powerful features within the groups. Instead of having to spend thousands of dollars each year on email marketing you could simply create a group, and send your group members a weekly message for free. The downside is you can’t brand your emails as you could with a custom email marketing provider (affiliate link).

3.  Create Sub Groups

You can drill down by adding up to 10 subgroups to have more specific targeted access to your members and will make communication with interested parties a snap. You can organize by sub-niche or by location for example. One can pursue members for quality and relevance. Common interests, affiliation, experience and goals are readily available. 

 

Which is best for you? 

Which would you include in your marketing plan? As usual, it depends. The purpose of each is different as is the demographics. While there are many other reasons for choosing either, in the end, what is the goal you or your business is attempting to accomplish? The answer to that and other questions will determine your direction.

 

[embedit snippet="successful-business-uses-for-facebook-and-linkedin"] 

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1 Response Comment

  • Gary MartinezJune 16, 2012 at 11:03 pm
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