SEO, or Search Engine Optimization, is a topic that has certainly garnered a lot of attention by marketers lately, and rightly so. With all of the Google updates to their search algorithm lately trying to stay on top of the latest developments and positively reacting to them is frustrating at best.
SEO is essentially the process of making your website relevant to the search engines so that when your target customer searches for what your business provides your company displays in the #1 position or at least on the first page.
While specific strategies for SEO, either on-page or off-page, are outside the scope of this post, it's a worthwhile endeavor since with a little tweaking and some work you can get massive organic traffic to your website, blog or affiliate offer.
Ranking number #1 on the first page of Google is an achievement. It's a vote of confidence by Google that your website is the most authoritative for that topic. It's the content and trust factor. Studies have shown that approximately 43% of clicks go to the first non-paid link on that first page. The next is twenty-something and then it quickly plummets after the fifth or sixth link.
Here are some reasons for investing resources into tweaking your SEO:
- SEO translates well into leads and customers
- Most effective tactic for generating commissions
- Cost effective relative to traditional, conventional advertising
- Monetization by selling advertising to third parties
- Increased sales
- Decreased marketing spend
Improving your SEO can be a worthwhile investment of resources. Your business can definitely reap benefits, both monetary and credibility/reputation. You can learn more about SEO by enrolling in the Hubspot IM university for free.